Survey analysis to Gain Marketing Insights
Formation
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?
For these questions and many others, surveys remain the tried and true method for gaining marketing insights.
From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
Objectifs opérationnels
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Moyens techniques mobilisés
- Videos
- Booklets
Modalités d’évaluation de la formation
- XL Stat
- Excel Add-on
Compétences visées
- Students
- Business Owners
Contenu du programme
18h 45m
Factor Analytics
Do this quiz
Cluster Analytics
Multi-dimensional scaling
Votre formateur
