Applying Data Analytics in Marketing
Formation
This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly.
To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product or service.
Objectifs opérationnels
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.
Moyens techniques mobilisés
- Videos
- Booklets
Modalités d’évaluation de la formation
- Basic marketing knowledge
Compétences visées
- Business's managers, leaders
- Anyone who is finding a chance to get the promotion
Contenu du programme
8h 30m
Marketing analytics
Predictive analytics
Impact of marketing campaign
Votre formateur
